What Are Power Stories?
Power Stories are dynamic flyers (PDF) that allow you to present your unique story 24/7 through high definition video and graphically beautiful print. Power Stories provide easily digestible insight into your organization with the goal of generating a real interest to watch your story and click back to your website to learn more without being overwhelmed with a lot of content.
You tell your story over and over. It just makes good sense to make your story available 24/7 through video and print in a way that best presents the value your organization or business provides. Power Stories are not static as they can be used in many ways to enhance brand awareness of your organization or business. Some of these ways include:
- Adding the video component to your website and social media sites
- Send your Power Story to those requesting information about your organization.
- Make your Power Story available on your website (like the samples below)
- Add to your email signature for a differentiating interest hook. Using something like “Watch Our Story!” in your email signature will generate more clicks than just a web address that everybody else uses.