What Are Brand Power Stories?
Brand Power Stories are dynamic flyers that allow you to tell your unique story 24/7 through multiple media, channels, and touchpoints. They provide easily digestible insight into your organization with the goal of creating a real interest to learn more without being overwhelmed with a lot of content.
You tell your story over and over. It just makes good sense to make your story available 24/7 through video and print in a way that powerfully presents the authentic value your organization or business provides. Brand Power Stories are not static as they can be used in many ways to enhance brand awareness about your organization or business.
Some ways to proactively enhance brand awareness include:
- Adding the video component to your website and social media sites
- Sending your Brand Power Story to those requesting information about your organization.
- Making your Brand Power Story available on your website (like the samples below)
- Adding a text link to your Brand Power Story in your email signature using something like “Watch Our Story!” for a differentiating attention hook. Creatively using your Brand Power Story with your email signature will generate more clicks than just a web address that everybody else uses.