What Are Brand Power Stories?
Whether you realize it or not, you are a brand and you either define
your brand or it will be defined for you.
Brand Power Stories are dynamic video flyers that allow you to tell your unique story 24/7 through multiple channels, media, and touchpoints. They provide easily digestible insight into your business or organization with the goal of creating a real interest to learn more without being overwhelmed with a lot of content.
To differentiate your organization or business and connect on a more personal level,
your story should reveal:
- What you do and for who
- Why you do what you do (your purpose, passion, or mission)
- What is the value and benefit you provide
- How you are different from the others
- And why someone should care
You tell your story over and over. It just makes good sense to make your story available 24/7 through video and print in a way that powerfully presents the authentic value you provide. Brand Power Stories are not static as all elements can be proactively used in many ways to enhance brand awareness about your business or organization.
Some ways to proactively enhance brand awareness include:
- Adding the video component to your website and social media sites
- Sending your Brand Power Story to those requesting information about your organization.
- Making your Brand Power Story available on your website (like the samples below)
- Add your video to Youtube for powerful exposure (we will do that for you)
- Adding a text link to your Brand Power Story in your email signature using something like “Watch Our Story!” for a differentiating attention hook. Creatively using your Brand Power Story with your email signature will generate more clicks than just a web address that everybody else uses.