The primary strategies of Mobile Business Stories are to create interest and drive people to your website for more information. Mobile Business Stories achieve this through a short personalized video story along with digestible bits of information about you that helps build trust and authenticity. Your business digital publication contains your video, text, pictures, links, and more while being accessible on any device. Below are ways use some of the elements to “blanket” multiple channels for maximum exposure. We will help you with the most effective strategy for your business or organization.
Use various elements on all touchpoints!
EXTREMELY EFFECTIVE!: Place a catchy title link to your story in your email signature file (see examples below). If you have staff or employees, have them add a title link in their email as well. This will help create exponential exposure as they communicate with potential and existing customers/clients.
Below are real signature file examples of how organizations are promoting their story through email in their signature file (click the Story links):
And you can:
- Place your video on your website or page
- Place your video on social media sites (e.g. Facebook, Twitter, LinkedIn, etc.)
- Place your video on YouTube for addition local marketing (we can do this for you)
- Use the PDF version to send to those requesting information about your business. Your video story in the PDF version is on YouTube that users will see when they click on the story link